Signal White Now Men, the first toothpaste for men, conducted a study focusing on the teeth, oral care and smiles of Turkish men. According to the results of the research conducted by ICM with 1009 men and women; Turkish men are afraid to laugh. According to women, a gorgeous smile is one of men’s most powerful weapons. 40% of women surveyed think that men are less aware of their smiles.
Men are dissatisfied with their smiles
8 out of 10 men surveyed are dissatisfied with their smiles. Two-thirds of men think their teeth are more yellow than women. Among the biggest obsessions of Turkish men is having whiter (62%) and unblemished teeth (25%).
Turkish men think that laughing is not a man’s job
Laughing is one of the most sensitive issues for Turkish men. Turkish men, who have been indoctrinated with “men don’t laugh” since childhood, believe that laughing is not a “men’s job”. According to the research, 40% of men think that they should not show their emotions and laugh too much. They learn to behave this way from their fathers, from friends, or from the media. However, more than half of Turkish women (51%) say that men who smile are more reliable, two-thirds (63%) say that men who smile are more successful than men who don’t, and 48% say that a man who smiles looks more masculine.
It’s all about men’s beautiful smile
When it comes to dates, a gorgeous smile is the way to women’s hearts. 40% of the women participating in the study say that the most attractive feature they look for in a man is a beautiful smile beyond beautiful eyes (13%), a good physique (12%) and a sense of humor (21%). 75% of men think that with a good smile they will be more attractive in the eyes of women. Even if they agree with women on this issue, “Man don’t laugh” is still taboo for them!
A great smile conquers all castles
Research shows that despite all the hesitations of men about laughing, a great smile will conquer any castle. 43% of men say meeting a woman for the first time creates more tension than a job interview (37%), public speaking (38%), or important meetings (39%). But 8 out of 10 women think a gorgeous smile “conquers all castles” on a first date. For nearly a quarter of Turkish women (22%), the man they meet is more disappointing than not being able to smile (15%), not having a conversation (14%) or opening an inappropriate topic of conversation (11%).
Laughing suits them best
According to the research, Turkish women are most affected by the smiles of Engin Öztürk, Kerem Bursin, Burak Özçivit, Kenan İmirzalıoğlu, Çağatay Ulusoy and Kıvanç Tatlıtuğ. The Hollywood stars that women like the most are Brad Pitt, Tom Cruise, Bruce Willis and George Clooney. The common feature of all of them is their irresistible smiles with their white teeth.