Having been chosen as the most gentleman by AVON women last year, Engin Altan Düzyatan, who is the face of Elite Gentleman perfume, brought the Gentleman’s Book project to life, and this year, AVON carries the gentlemanliness to every moment of life.
Agreeing with Engin Altan Düzyatan for the new Elite Gentleman Untailored perfume, AVON adds a new dimension to the #selfie trend that permeates every moment of life. Gentleman selfie ‘#centie’ will be the new trend of the internet, the new favorite of both men and women.
AVON renewed its agreement with Engin Altan Düzyatan for its new men’s fragrance Elite Gentleman Untailored. Engin Altan Düzyatan, who was the face of Elite Gentleman perfume last year, became the face of Elite Gentleman Untailored this year.
Sophisticated comfort: Elite Gentleman Untailored
The new Elite Gentleman Untailored is a fragrance for men who know how to relax without sacrificing style and refinement.
Cozy, everyday and sophisticated perfume; A bold combination of refreshing Thai basil, soothing cypress and cashmere woods. Elite Gentleman Untailored brings together woody and green plants and turns heads with its refreshing scent.
Elite Gentleman Untailored is always the indispensable perfume of gentlemen.
AVON Turkey General Manager Angela Cretu, AVON Marketing Manager Tuğçe Akman and Engin Altan Düzyatan met with members of the press at the Elite Gentleman Untailored launch meeting held at Bomonti Brewery on May 6.
AVON Marketing Manager Tuğçe Akman said that the launch of Elite Gentleman, which they made in cooperation with Engin Altan Düzyatan last year, attracted great interest. Akman said, “We have sold more than 300,000 Elite Gentleman in one year. Elite Gentleman was one of Avon’s top 3 best selling men’s fragrances last year. Our cooperation with Engin Altan Düzyatan has contributed greatly to this success. At the same time, our fun campaign was very effective. Last year, we wrote The Gentleman’s Book with the women. We have seen in the messages collected in this book that our women attach importance to fairness in all areas of life. Now we are opening a new page and we are moving the gentleman’s way beyond the classical patterns. We add gentleness to every moment of life,” he said.
New trend: ‘#centie’, not #selfie
Stating that they will create a brand new trend together with Elite Gentleman Untailored and Engin Altan Düzyatan, Akman said, “Now, we will add a new dimension to the concept of selfie, which is a favorite of recent times, which has permeated every moment of life like gentlemanliness. We invite men to be gentlemen at all times, and we invite them to immortalize those gentleman moments with gentlemanly selfies, namely ‘#centie’. We sincerely believe that ‘Centie’ will be a new trend on the internet and that not only men but also women will be immersed in this trend. For those who will say what is this #centie, how to shoot it, the answers are ready. We shot special videos with Engin Altan Düzyatan. We will show with examples how a gentleman’s ‘#centie’ photo should be, for this we will share special tips on social media. We will also ask men to show their gentlemanliness in different venues and at unusual moments and send them to us. We will also have surprises for those who send their #Centies.”
Famous actor Engin Altan Düzyatan also said that being a gentleman means enjoying every moment of life: “I also complete pleasant moments with Elite Gentleman Untailored. I use Avon Elite Gentleman Untailored perfume to catch the rhythm of life and to increase the pleasure of every moment even more.” Saying that being a gentleman is a culture of life, Düzyatan said, “Respecting pedestrians and other drivers in traffic is also a part of being a gentleman, and preparing breakfast for your loved ones at the weekend. We also underlined these in the gentlemen’s videos we shot with Avon. We invite everyone to be a gentleman in order to make those moments more meaningful while working, sitting with friends in a cafe, or doing sports.”